Atswei explains the harmony of the Creative Enterprise Support Programme tuning into her life.
In the lively corridors of her primary school days, Francisca shone as a young prodigy, excelling in both sports and music. Yet, it was her fervent passion for singing that burned brightest, awaiting its moment to illuminate.
Transitioning to high school, Francisca’s ardor for music eclipsed her athletic pursuits. A serendipitous encounter, where her voice captivated a stranger during a phone call, ignited her journey into the realm of music. Thus, Atswei Franaalo was born, and she recorded her debut song, “February,” a heartfelt tribute to love.
Post-high school, Atswei embarked on a professional music career, disseminating her songs digitally. Facing early setbacks, including a disappointing inaugural show, she reluctantly set aside her musical aspirations until a friend encouraged her to apply for the British Council’s Creative Enterprise Support Programme – MUSIC. This programme, an offshoot of the Creative Hubs Programme, provided training, mentoring, and opportunities for music entrepreneurs.
Immersing herself in the programme’s rigorous training and mentorship, Atswei gained fortitude and knowledge to re-enter the music industry. Bolstered by the insights gleaned, she reinvested her passion into music, facilitated by a grant from the programme.
Atswei’s music, steeped in African rhythms with hints of jazz and R&B, celebrates her cultural heritage and linguistic diversity. Singing in Ga, her local dialect, she seeks to preserve her roots while transcending borders with her melodies.
With aspirations akin to African music icons like Burna Boy, Atswei acknowledges the programme’s pivotal role in her resurgence. It equipped her with skills, confidence, and mentorship, enabling her to navigate the intricate pathways of the music industry.
Looking ahead, Atswei strives to create music that fosters unity through shared emotions and experiences. Dedicated to mentoring budding musicians, she aims to contribute to a thriving African music scene that embraces diversity and innovation.