Ntando gives us a breakdown of how Design Future Labs Programme was a transformative force in the industry.
Ntando Ngwenya leads the esteemed Ntando XV fashion brand, renowned for its artisanal excellence and innovative approach to contemporary fashion. With a firm dedication to craftsmanship and meticulous attention to detail, each garment exudes a unique aesthetic appeal, setting them apart in the fashion landscape. Ntando attributes his success to the unwavering support of his community and the invaluable mentorship of renowned designer David Tlale, who has been instrumental in propelling both Ntando and his brand to prominence.
During his brand's showcase at Africa Fashion International and Johannesburg Fashion Week, Ntando stumbled upon the British Council's Design Future Labs Programme, thanks to a friend's inadvertent recommendation on Instagram. The timing was impeccable as Ntando was already exploring the transformative potential of augmented reality (AR) in fashion.
The Design Future Labs Programme proved to be the ideal platform for his vision. Initiated by the British Council, it supported South African content creators to craft immersive digital narratives focused on sustainable fashion and design, harnessing the expansive possibilities of extended reality (XR).
The programme enabled Ntando to realise his vision, resulting in the creation of his groundbreaking product, XV Algorhythm. This AR solution seamlessly integrates into social media, allowing clients to virtually experience products before physically accessing them, democratising the fashion experience. XV Algorhythm represents a shift towards sustainable fashion and ethical practices, offering users a seamless journey from conception to experience. Brands can showcase their collections virtually, enabling clients to preview products before physical creation, a revolutionary change in the fashion landscape. Collaborating with Aranda Blankets, Ntando showcased XV Algorhythm's potential, allowing users to immerse themselves in augmented reality via Instagram.
Ntando hails the Design Future Labs Programme as a transformative force in the industry, praising its role in fostering technological innovation and collaboration. The programme accelerated XV Algorhythm's development and facilitated Ntando's participation in international showcases, including Creative Africa Nexus (CANEX2022), Portugal Fashion Week. Looking ahead, Ntando envisions Algorhythm shaping the future of the fashion industry, fostering inclusivity and collaboration among designers worldwide.